Reginald Blair 
With the rise of online gaming, brick-and-mortar casinos have to think differently about their place in the market and how they interact with customers as well as leverage technology and customer service to stay competitive and remain profitable.
They’re also extending their offerings to new groups of people who are not dedicated gamblers and include high-end shopping, restaurants and entertainment venues as a second attraction.
Social interaction
Due to the popularity of online casinos, some traditional casinos have lost both foot traffic and revenues, and therefore most old-school casinos need to re-evaluate their operations and add latest technology in order to keep up with the competition.
Most iGaming platforms also have live chat which means that players are able to interact with dealers live in real-time and it adds an element of socialisation and sense of connection for the players as well as providing direct feedback and assistance.
Retaining casino patrons requires interaction. The easy-to-play, wide selection of games, and freebies kind of person might prefer online casino while the fun atmosphere and socializing kind will go with a traditional brick and mortar casino. : A mixture of both platforms would surely please most casino players.
Reimagining the casino experience
Online casinos may have revolutionised gambling, but brick and mortar casinos have special benefits that online ones don’t. In-store shops use their physical presence to get closer to customers and attract more bettors in general.
Add more features to your game and give it an extra edge. They could, for example, bring skill-based games to a new breed of casino players who enjoy competition and socializing, and also other non-gaming areas such as bars, lounges and restaurants.
It can also be given by casinos to the player by giving them free spins or cashbacks to make them come back to a real casino. Casinos can also use such things as RFID chips to streamline gambling operations and increase security – which will decrease operational costs and make gaming experiences more interesting to customers.
Embracing technology
Casinos look to technology to offer more exciting games. New technology is virtual reality (VR) and augmented reality (AR) that make virtual and real gaming play seem similar.
Such trends could offer casinos a way to create more sustainable, more diverse revenue streams and closer relationships with customers – relationships lasting longer than the current gambling regulations permit.
Many players think that online casinos will become a kind of cannibal, however, this doesn’t have to be the case. Rather, online gaming has allowed brick-and-mortar operators to become more conscious and resiliant to changing consumer trends; to keep brick-and-mortar casinos relevant while increasing efficiencies and competitive advantage. Casino owners need to adapt to the technology and create solutions to expand business if they’re going to give their players the most unique gaming experience possible.
Creating immersive spaces
Even before online casinos, going to a luxurious land-based casino was the ultimate social outing and treat for players worldwide. But these days casinos have found that they should offer more than gaming or betting to lure new clients.
And for that to be a success, they will need to develop immersive spaces where guests can interact with art and have an unforgettable experience. And they should market these events in places where youth spend their time — Instagram, TikTok.
But of course, state-of-the-art technology is needed for any gambling establishment to compete in the new and more online marketplace. To deploy it you need to balance customer engagement and regulatory compliance with deploying these technologies. Additionally, casinos have to train their employees so their digital platforms are in everyone’s grasp – offering omnichannel ease of access to customers that attract new customers and retain existing ones.
